Diners Club | COVID-19 Awareness Campaign

Diners Club | COVID-19 Awareness Campaign

Diners Club | COVID-19 Awareness Campaign

Internal Communications

Print + Digital

An internal communication campaign developed during the COVID-19 pandemic to keep Diners Club employees informed about health guidelines, safety measures, and changing regulations through digital and printed materials.

An internal communication campaign developed during the COVID-19 pandemic to keep Diners Club employees informed about health guidelines, safety measures, and changing regulations through digital and printed materials.

An internal communication campaign developed during the COVID-19 pandemic to keep Diners Club employees informed about health guidelines, safety measures, and changing regulations through digital and printed materials.

BRAND

Diners Club International

Diners Club International

YEAR

2020 to 2021

2020 to 2021

MY ROLE

Graphic Designer & Internal Communications Specialist

Graphic Designer & Internal Communications Specialist

SCOPE

Campaign Design

Digital Communications

Motion Graphics

Print & Signage

Diners Club International logo on the campaign’s grey wave background

THE PROJECT

Between 2020 and 2021, I led the visual development of Diners Club's internal COVID-19 awareness campaign while working across Graphic Design and Internal Communications. Working with my manager, I adapted health information and changing regulations into clear communications for employees, including digital posts, animated content, workplace posters, and printed signage covering prevention, vaccination, and safety measures.

Between 2020 and 2021, I led the visual development of Diners Club's internal COVID-19 awareness campaign while working across Graphic Design and Internal Communications. Working with my manager, I adapted health information and changing regulations into clear communications for employees, including digital posts, animated content, workplace posters, and printed signage covering prevention, vaccination, and safety measures.

How the campaign is built

How the campaign is built

How the campaign is built

Every piece shares the same badge, headline style and sign-off, so employees recognised campaign messages at a glance.

Every piece shares the same badge, headline style and sign-off, so employees recognised campaign messages at a glance.

Prevention post with its five parts numbered: campaign badge, headline, illustrated tips, contact line and Diners Club sign-off
Prevention post with its five parts numbered: campaign badge, headline, illustrated tips, contact line and Diners Club sign-off
Prevention post with its five parts numbered, phone version
Prevention post with its five parts numbered, phone version

DC Bot

DC Bot

DC Bot

A daily health check-in on Workchat. The animation introduced it, and each answer had its own face.

A daily health check-in on Workchat. The animation introduced it, and each answer had its own face.

Launch animation

Launch animation

Feeling well

Feeling well

DC Bot answer: I’m feeling well, with a smiling green robot
DC Bot answer: I’m feeling well, with a smiling green robot
DC Bot answer: I’m feeling well, with a smiling green robot
DC Bot answer: I’m feeling well, with a smiling green robot

Had contact

Had contact

DC Bot answer: I had contact with someone with symptoms, with a worried yellow robot
DC Bot answer: I had contact with someone with symptoms, with a worried yellow robot
DC Bot answer: I had contact with someone with symptoms, with a worried yellow robot
DC Bot answer: I had contact with someone with symptoms, with a worried yellow robot

Symptoms or positive

Symptoms or positive

DC Bot answer: I have symptoms or tested positive, with an unwell red robot
DC Bot answer: I have symptoms or tested positive, with an unwell red robot
DC Bot answer: I have symptoms or tested positive, with an unwell red robot
DC Bot answer: I have symptoms or tested positive, with an unwell red robot

Posts and updates

Posts and updates

Posts and updates

Prevention tips and the government’s changing measures, turned into clear, friendly posts.

Prevention tips and the government’s changing measures, turned into clear, friendly posts.

Pulse oximeter

Pulse oximeter

Post explaining how to use a pulse oximeter
Post explaining how to use a pulse oximeter
Post explaining how to use a pulse oximeter
Post explaining how to use a pulse oximeter

Keep spaces ventilated

Keep spaces ventilated

Post reminding employees to keep rooms ventilated
Post reminding employees to keep rooms ventilated
Post reminding employees to keep rooms ventilated
Post reminding employees to keep rooms ventilated

Carousel · New measures

Carousel · New measures

Four carousel slides about new government COVID-19 measures
Four carousel slides about new government COVID-19 measures
Four carousel slides about new government COVID-19 measures
Four carousel slides about new government COVID-19 measures
Four slides from the New measures carousel: the cover, restrictions by region, activities allowed in open spaces, and beach rules
Four slides from the New measures carousel: the cover, restrictions by region, activities allowed in open spaces, and beach rules

Carousel · Isolation periods

Carousel · Isolation periods

Four carousel slides about new isolation periods for COVID-19 cases, ending on the campaign sign-off
Four carousel slides about new isolation periods for COVID-19 cases, ending on the campaign sign-off
Four carousel slides about new isolation periods for COVID-19 cases, ending on the campaign sign-off
Four carousel slides about new isolation periods for COVID-19 cases, ending on the campaign sign-off
Four slides from the Isolation periods carousel: the cover, isolation for confirmed cases and close contacts, unvaccinated cases, and the campaign end card
Four slides from the Isolation periods carousel: the cover, isolation for confirmed cases and close contacts, unvaccinated cases, and the campaign end card

In the office

In the office

In the office

Signs for the Diners Club Peru office, from room capacity to opening hours.

Signs for the Diners Club Peru office, from room capacity to opening hours.

Office signage

Office signage

Four office signs: elevator capacity of two people, opening hours with a capacity of ten, restroom and kitchenette capacity, and a sign marking where health care starts
Four office signs: elevator capacity of two people, opening hours with a capacity of ten, restroom and kitchenette capacity, and a sign marking where health care starts
The four office signs arranged for phone
The four office signs arranged for phone

Totem and laptop wallpaper

Totem and laptop wallpaper

Totem and laptop wallpaper

A three-sided totem and a laptop wallpaper that kept the campaign’s key reminders in view.

A three-sided totem and a laptop wallpaper that kept the campaign’s key reminders in view.

Totem · 3 sides

Totem · 3 sides

Three-sided totem shown from two angles, next to its three panels: preventive measures, the Protégete campaign message, and a second set of measures
Three-sided totem shown from two angles, next to its three panels: preventive measures, the Protégete campaign message, and a second set of measures
The three-sided totem from two angles above its three panels
The three-sided totem from two angles above its three panels

Laptop wallpaper

Laptop wallpaper

Laptop showing the “¡No bajemos la guardia!” wallpaper with five reminders: mask, distancing, hand washing, DC Bot and vaccination
Laptop showing the “¡No bajemos la guardia!” wallpaper with five reminders: mask, distancing, hand washing, DC Bot and vaccination
Laptop showing the “¡No bajemos la guardia!” wallpaper
Laptop showing the “¡No bajemos la guardia!” wallpaper

CONTACT

Let’s connect.

For design roles, freelance projects, or creative collaborations.

Email Gaby

Connect on LinkedIn

CONTACT

Let’s connect.

For design roles, freelance projects, or creative collaborations.

Email Gaby

Connect on LinkedIn

CONTACT

Let’s connect.

For design roles, freelance projects, or creative collaborations.

Email Gaby

Connect on LinkedIn

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