Cornerstone Brand Guidelines
Cornerstone Brand Guidelines
Cornerstone Brand Guidelines
Brand Identity
Print + Digital
A visual identity refresh for Cornerstone Community College, bringing a more modern, technology inspired look to the brand through brighter colours, gradients, and a consistent design system for print and digital communications.
A visual identity refresh for Cornerstone Community College, bringing a more modern, technology inspired look to the brand through brighter colours, gradients, and a consistent design system for print and digital communications.
A visual identity refresh for Cornerstone Community College, bringing a more modern, technology inspired look to the brand through brighter colours, gradients, and a consistent design system for print and digital communications.
BRAND
Cornerstone Community College
Cornerstone Community College
YEAR
2024 to Present
2024 to Present
MY ROLE
Visual Identity Development & Brand Guidelines
Visual Identity Development & Brand Guidelines
SCOPE
Brand Guidelines
Visual System
Digital Design
Web Design
Motion Graphics
THE PROJECT
When I joined Cornerstone in 2024, its visual identity felt outdated. Working with the existing logo, I introduced brighter blues, vibrant gradients, and a cleaner visual style to give the college a more modern, technology focused look. In 2025, I developed a brand guide that now helps the creative, marketing, admissions, sales, and partnerships teams maintain consistency across both Vancouver and Calgary campuses.
When I joined Cornerstone in 2024, its visual identity felt outdated. Working with the existing logo, I introduced brighter blues, vibrant gradients, and a cleaner visual style to give the college a more modern, technology focused look. In 2025, I developed a brand guide that now helps the creative, marketing, admissions, sales, and partnerships teams maintain consistency across both Vancouver and Calgary campuses.
BRAND SYSTEM
Brand system at a glance
Brand system at a glance
Brand system at a glance
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LOGOTYPE
COLOUR PALETTE
TYPOGRAPHY
Before and after
Before and after
Before and after
The same pieces, before I joined and after the rebrand. Drag the line to compare.
The same pieces, before I joined and after the rebrand. Drag the line to compare.
Marketing presentation
Marketing presentation
BeforeAfter“Campus closed” post
“Campus closed” post
BeforeAfterThe guide
The guide
The guide
All 33 pages of the 2025 brand guide: logo use, colour, type, partnerships, photography and applications.
All 33 pages of the 2025 brand guide: logo use, colour, type, partnerships, photography and applications.
Brand guidelines · 2025
Brand guidelines · 2025
Meta ads
Meta ads
Meta ads
An animated ad for the Brazilian market, made in After Effects following the brand guide.
An animated ad for the Brazilian market, made in After Effects following the brand guide.
Animated ad · Brazilian market
Animated ad · Brazilian market
How the ad builds
How the ad builds
Email newsletter
Email newsletter
Email newsletter
A newsletter template built on the brand system, designed to read well on desktop and mobile.
A newsletter template built on the brand system, designed to read well on desktop and mobile.
Newsletter · Desktop
Newsletter · Desktop
Newsletter · Mobile
Newsletter · Mobile
Landing page
Landing page
Landing page
A Black Friday landing page: two offers, program details, a student testimonial, FAQs and a sign-up form.
A Black Friday landing page: two offers, program details, a student testimonial, FAQs and a sign-up form.
Black Friday landing page
Black Friday landing page
Stationery and certificates that carry the new system into everyday documents.
Stationery and certificates that carry the new system into everyday documents.
Letterhead
Letterhead
Diploma
Diploma
Project award
Project award
CONTACT
Let’s connect.
For design roles, freelance projects, or creative collaborations.
CONTACT
Let’s connect.
For design roles, freelance projects, or creative collaborations.
CONTACT
Let’s connect.
For design roles, freelance projects, or creative collaborations.